Justi Gelato

Challenge:

‍
A local entrepreneur struggled with low sales despite offering an excellent product. The issue wasn’t the gelato itself, but how the brand was presented and perceived.

‍

Solution:

‍
I conducted a full brand audit and developed a complete repositioning strategy: new visual identity and brand guidelines, communication kit, social media starter pack, and outdoor visual assets. The goal was to transform a hidden gelateria into a recognizable and appealing destination.

‍

Result:

‍
Within a short time, the business achieved a 5-star Google rating and strong local recognition. Customers no longer came just for the gelato – they came for the full experience, making Justi a memorable and recommended place.

‍