Zaitz wash

Challenge:

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Zaitz set out to break the stereotype that a car wash cannot offer a pleasant customer experience. In a market where speed and functionality are often the only priorities, Zaitz needed a modern and appealing identity, investments in new technologies, and simplified payment methods, while still staying connected to their ideal customer. The challenge was to turn a routine visit into a memorable and inspiring experience.
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Solution:

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We developed a complete branding system for Zaitz that conveys modernity, trust, and freshness. The process included logo and visual identity design, print materials, implementation support, and customer experience consulting. Every detail – from the brand colors to the way the foam appears in communication – was carefully designed to transform an everyday service into a memorable brand experience.
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Result:

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The new identity made an immediate impact: Zaitz quickly attracted new customers and generated surprising organic content, with numerous videos of clients filming themselves at the car wash – the “main actor” being the foam colored in the brand’s palette. The brand successfully demonstrated that a car wash can be not only efficient but also engaging and memorable for its audience.

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