Lidia
Hamza

Hello! I am a designer focused on business development.

Visual Identity Design

Brand Strategy Thinking

Graphic Design & Art Direction

Here’s a bit about me

Designing a simple way to grow your business

Experience:
8 Years
Speciality:
Visual Design & Branding Strategy
Education:
Bachelor’s in Visual Design
Projects:
100+ Completed
Location:
Romania
Availability:
Currently open to new projects

What I bring to the table

Design expertise
Brand Strategy
Logo Design
Visual Identity Systems
Creative Direction
Social Media & Digital Design
Prototyping skills
Strategy & Brand Building
Brand Mockups & Simulations
Client-Facing Brand Previews
Rapid Visual Iteration
Creative Concept Testing
Tools & platforms
Figma
Adobe Illustrator
Adobe InDesign
Adobe Premier Pro
Adobe After Effects

Have an idea? Let’s bring it to life

Take a look at my works

Some of my favorite projects.

Here’s how I can help you

Visual Identity Design
Logo Design
Typography System
Color Palette Development
Brand Assets & Icons
Layout & Composition Rules
Brand Book
Brand Strategy Thinking
Brand Positioning
Audience Profiling
Brand Narrative
Storytelling
Tone of Voice & Verbal Identity
Graphic Design & Art Direction
Visual Concept Development
Photography Direction
Styling
Campaign & Editorial Design
Motion Design

The path I’ve taken

Key moments 
in my career.

Adlook
Jun 2021 – Present

Brand Experience Lead

I lead the studio’s creative and strategic direction, helping our clients build meaningful brand identities from the ground up, through a thoughtful blend of naming, positioning, storytelling, visual design, and motion, all aligned with real business goals.

Word wide
Full-Time
Freelancer
2019 – 2021

Brand identity designer

Crafting cohesive and memorable brand identities that build trust and foster lasting connections with the audience.

Cluj Napoca, Romania
Full-Time
Codecas
2018 – 2019

Graphic Designer

Creating compelling visual solutions that communicate brand messages clearly and creatively across multiple media.

Copenhagen, Denmark
Part-time
Freelancer
2016 – 2018

Illustrator & Logo Designer

Skilled in creating distinctive logos and custom illustrations that capture brand essence and elevate visual identity.

Cluj-Napoca, Romania
Part-Time

What my work has achieved

100 +
Happy customers
65+
Designed logos
45+
Full branding

Feedback that inspires

Highly recommended! I found them through a recommendation in a Facebook group, and they are simply true professionals. We’re already on our third collaboration. Communication is smooth and easy — they really understand your needs and goals as a client. And the final result? Absolutely outstanding!

Tiberiu Andrei
Owner/Chef, Anyas

After searching extensively for the right graphic designer I found Lidia online.
She is a professional, a calm entrepreneur, eager to help and inspire you to succeed even if your business is just starting out. I appreciate all your efforts, my dear! I loved that you were creative and knew how to use your mind and inspiration to achieve what I wanted: an identity that represents me.
Communication was super easy even though we are thousands of miles apart. I recommend you with all my heart and all my sincerity!
Congratulations on who you are and for your involvement!
Good luck in the future and may you have many more happy customers!

Petronela
Teacher/Choreographer, 𝙇𝙤𝙣𝙙𝙤𝙣 𝘿𝙖𝙣𝙘𝙚 𝘾𝙡𝙖𝙨𝙨𝙚𝙨

Working with Lidia has been a great experience. She explained every step and guided me through this process. She understood what i need and also the brand itself,so she created the most representative logo for Georgina Diamonds. I had a variety of options to choose, she had the patience to offer me a lot of options until i was able to decide to what really represents my brand. She got the story, the vibe, the purpose, combining all together in a nice elegant brand book which now represents the first step in building georgina diamonds. Thank you for being part of my journey !

Diana Stroe
Founder at Georgina Diamonds

I have had the pleasure of working with Lidia on several projects over the years, and I can confidently say that the experience has been truly remarkable. Most recently, we worked together to present a strong creative vision for the Ecoflam website.
The web banners she created really stand out; they beautifully integrate graphics, visual consistency, and Ecoflam's brand identity, while conveying the right message to the audience. After several productive meetings, we developed a clear action plan, and Lidia's proposals were extremely attractive, effective, and in line with my vision.
What I appreciate most about Lidia, beyond her professionalism, creative design skills, and impeccable organization, is definitely her ability to clearly articulate design choices and recommend smart, well-thought-out solutions tailored to each project.

Anca Bianu
Marketing Director, Ecoflam

Lately, I've been thinking a lot about discussions on artificial intelligence and how it is said to change our lives.
And my thoughts immediately turn to the absolutely wonderful creative process I had with Lidia, through which we created a brand, as we saw it, with all its complexity, emotion, and attention to detail.
It was a profound experience. Beyond design, I felt that Lidia understood our dream and helped us build an authentic, elegant, and meaningful brand.
It was more than a branding process, it was a journey to the essence of our dream, and the result is not just a logo or a visual identity, it is an entire universe that encapsulates experiences, emotions, and stories in a cloak of absolute refinement.
I loved the debates, sketches, and questions, because in the end, I received a faithful reflection of our dream: the Miruna House Of Jewels brand.
And looking back at this whole process, I know that the value of what we created together comes from the fact that absolutely extraordinary people, with enormous passion and ideas that couldn't wait to become concepts, said yes to this challenge.
I knew from the first discussion that Lidia was right for us!
Yes, AI is extraordinary, but it cannot create the universe that was created with a simple phrase: "Hello, Lidia."

Miruna Cocea
Founder at Miruna House of Jewels

Working with Lidia to create the ZAITZ brand from scratch was one of the best decisions I ever made. I was amazed at how she managed to transform the story and concept I had in mind into an attractive and dynamic brand. I never would have thought that the logo would turn out so memorable and well-defined. In addition, I received support for all the necessary materials (flyers, cards, banners), each original and perfectly aligned with the visual identity. I liked that she knew how to really listen and turn my ideas into creative and well-implemented solutions. In short: professionalism, creativity, and commitment.

Bianca Timofte
Founder at Zaitz

I have worked with them three times so far (and will do so again in the future). Each time, I have been satisfied with the result.
The collaboration is so organized and pleasant that it is easy to share your ideas, even if you don't have much experience in what you are asking for.
They don't use rigid language and always greet you with professionalism and empathy.
For everything I requested, they came up with surprising solutions that were very relevant to my needs.
They are a dedicated team that delivers amazing results.
I highly recommend them!
See you soon!Translated with DeepL.com (free version)

Laurenti Telechi
Founder at Musenti